Persuasion and How to Influence Others

By Steve Bressert, Ph.D.

Human relationships are based upon a largely unconscious system of give and take. “I will do this for you even if I won’t get something in return right now, because you will ‘owe me one’ for future redemption.”
Robert B. Cialdini, professor in psychology at Arizona State University, has been studying the importance of persuasion in influencing our social and workplace relationships.
From his research in this area, Cialdini has identified six widely used and usually successful principles of influence:

Click here to continue.

[from psychcentral.com]